Objective

To describe the implementation of the condom social marketing strategy to prevent HIV / AIDS in the Centro Habana municipality in 2018.

Method

A cross-sectional descriptive study was carried out. The universe was the population aged 15 and older in the municipality; for the sample, the two polyclinics with the highest prevalence of VHI / AIDS were chosen: “Van Troy” Polyclinic and “Reina” Polyclinic. By probabilistic sampling, 255 people selected to be survey from the offices, of which 123 were men and 132 women. Focus groups and interviews were used as techniques for obtaining information, applied to the target population and key informants (pharmacy vendors).

Results

29.4% of respondents always use a condom with a stable partner, 37.3% with occasional partners and 31.4% with all couples. 85.9% believe that with its uses, they can have pleasant sex and 76.5% considers that a condom does not cause loss of sensitivity. The main problem that exists in the implementation of the strategy is the lack of availability of condoms, the low variety of them and the insufficient materials for their promotion. They said that people have sufficient knowledge about the transmission and prevention of HIV / AIDS.

Conclusions

The strategy shows discrete progress in education and promotion actions, but the limited availability of condoms did not allow its correct application, being a barrier to product accessibility and therefore to the use of condoms in the population of the municipality.