Abstract

CAB PECH, Víctor Manuel; DOMINGUEZ CASTILLO, José Gabriel  and  CISNEROS COHERNOUR, Edith Juliana. The use of the internet in women entrepreneurs in marginalized areas of Southeast México. RIDE. Rev. Iberoam. Investig. Desarro. Educ [online]. 2021, vol.11, n.22, e051.  Epub Sep 20, 2021. ISSN 2007-7467.  https://doi.org/10.23913/ride.v11i22.911.

Entrepreneurship favors the endogenous development of indigenous communities as it improves their quality of life, strengthens their skills, prevents migration and promotes sustainable development and contributes to the preservation of cultural heritage, in addition to favoring their insertion into society. of information and knowledge. In Mexico, it has become one of the priority issues for the economic development of the country, however, despite the efforts carried out by the federal and state governments of the nation, there are still serious difficulties for the participation of the rural women in this area, compared to men. In this work, a quantitative study was carried out in which 92 entrepreneurial women who are in socially and economically marginalized areas or in conditions of extreme poverty participated. These women belonged to three areas of the interior of the State of Yucatan, in southeastern Mexico, dedicated to the artisan manufacture of clothing, food, home decorations and toys. The results show that only 38% have an internet, arguing that the majority of the service has little training to use it and that the cost is high. In addition, among the reasons for not having internet at home is the fact that there is no connection in the municipality (52%) and that they do not consider it necessary (43%). Among those who use the internet, the main activities of use were watching movies, photos and listening to music, checking email, and only 13% know an accounting program for their business.

Keywords : indigenous communities; social entrepreneurship; internet.