Abstract

ROMO GONZALEZ, Luis Enrique  and  NAVARRO DEL TORO, Guillermo José. Marketing, the Best Tool for the University Entrepreneur to Succeed in the Digital Market. RIDE. Rev. Iberoam. Investig. Desarro. Educ [online]. 2022, vol.13, n.25, e037.  Epub June 12, 2023. ISSN 2007-7467.  https://doi.org/10.23913/ride.v13i25.1305.

The problem with projects, in most cases, is not their implementation; it is turning them into enterprises capable of generating employment. Marketing is a tool through which all those school projects can become ventures, as it happened with the project described here, since it was possible, thanks to the teachers who were interested and gave advice, to turn an idea into a venture that is having very good acceptance among customers. Even though at the beginning everything was against us due to the COVID-19 pandemic, we were able to take advantage of the situation caused by it, since many of the damages it has caused are related to nutrition and lack of physical activity. Therefore, with the support of marketing specialists from the Centro Universitario de Los Altos of the University of Guadalajara, it was possible to develop My_Nutriólgo_Personal, a product easy to be used by nutritionists, doctors, nurses, physical trainers and people interested in physical health. Undoubtedly, marketing should be considered as a tool that university students should have, otherwise, they will only be graduates, instead of entrepreneurs capable of generating work for others.

Keywords : food; advice; entrepreneurship; marketing; nutrition.