Abstract

CARRO-PEREZ, Ennio Héctor; HERNANDEZ-GOMEZ, Arturo Secundino  and  CHAVARRIA-VENTURA, Carlos Abraham. Development of a Quality Information Scale broadcasted by Electronic Media (QISEM). CienciaUAT [online]. 2022, vol.17, n.1, pp.89-106.  Epub Oct 10, 2022. ISSN 2007-7858.  https://doi.org/10.29059/cienciauat.v17i1.1651.

Information production, regarding its quality within journalistic practice in general, is subject to various criteria, such as the veracity of the source, the accreditation of the authors, the understanding of the text, and the relevance of the information, among other indicators. The objective of the present work was to develop a scale to assess the quality of information broadcasted by media on the Internet. To achieve this goal, three general stages were carried out: the first consisted of 13 studies, where, after a content analysis, the most frequently mentioned quality information dimensions were extracted. Subsequently, 35 indicators classified in 5 dimensions were detected. In the second stage, 65 items were obtained from the classification of 5 dimensions and 35 indicators. In the third stage, the obtained instrument was piloted. The instrument acquired a checklist format made up of 38 items. To determine the discrimination validity and the reliability of the scale, it was applied to a non-random sample of 100 COVID-19 news posted on internet sites from January 21st, 2020, to July 31, 2021. The developed scale allowed the evaluation of the quality of information broadcasted by electronic media, it can therefore be used to improve the practices of those in charge of constructing the informative content and disseminating it.

Keywords : quality scale; scientific quality; information quality; Internet; COVID-19.