Objective:

Configuration of the biocultural tourism region through the social actors and their capacity for agency, in order to describe the relationship between public policies and everyday thinking expressed under the concept of biocultural heritage in the Sierra Sur-Costa region of the state of Oaxaca.

Methodology:

The research is qualitative, resorting to a case study, with an exploratorydescriptive scope in order to explain the weft of meanings, interactions and values inscribed in the biocultural heritage that allows social actors to develop tourism activity.

Results:

The construction of the concept of biocultural tourism region, which is configured from a network of local actors that articulate the activity to diversify their products or services; as well as tourism committees and municipal authorities that apply public policies.

Limitations:

The implications of tourism in relation to the SDGs have yet to be explored in greater depth.

Conclusions:

With the intensification of public policies on tourism, territories are transformed in the ways of mobilizing biocultural heritage, resulting in a change in its material and symbolic dimension that allows the construction of a biocultural tourism region that is positioned in a dynamic of massive glocal marketing, driven by public policies and the commodification of the culture of marginalized areas.