Services on Demand
Journal
Article
Indicators
- Cited by SciELO
- Access statistics
Related links
- Similars in SciELO
Share
Revista interdisciplinaria de estudios de género de El Colegio de México
On-line version ISSN 2395-9185
Abstract
GUIAMET, Jaime. Masculinities in Retail? Work and gender in a multinational supermarket company in the city of Rosario, Argentina. Rev. interdiscip. estud. género Col. Méx. [online]. 2020, vol.6, e469. Epub Apr 06, 2020. ISSN 2395-9185. https://doi.org/10.24201/reg.v6i0.469.
This article analyzes the ways in which masculinity is built in a multinational supermarket company in the city of Rosario, Argentina. This article is part of our Ph.D. Dissertation about the labor experiences of young supermarket workers. The methodology used consisted of an anthropological approach, which main tools were in-depth interviews and participant observation. We will analyze the experiences of the workers around three aspects in particular: the meanings about the physical effort in the replacement of products; the importance of the sectors of perishable food as “male” and “adult” sectors and the processes of stigmatization of the feminine manifested in conceptions about the work of the cashiers.
Keywords : work; masculinities; supermarkets; corporate hegemony.