Abstract

ALGRANTI, Joaquín. Objects in action. Study on institutions, consumption and material culture in Argentinian neo-Pentecostalism. Estud. sociol [online]. 2018, vol.36, n.107, pp.393-416. ISSN 2448-6442.  https://doi.org/10.24201/es.2018v36n107.1538.

The aim of this paper is to analyze consumer trajectories that define different ways of relating to the material culture of the evangelical mega-churches in Argentina. In order to do this, it is necessary to study the itineraries based on (a) the ritual contexts, (b) the dominant objects, and (c) the emotions involved in their choices. The paper is divided into three parts. In the first, we will problematize the epistemology of consumption derived from the thesis of religious deinstitutionalization. In the second and third part, we intend to explore empirically the trajectories constructed through musical and literary consumption.

Keywords : material culture; consumption; mega-churches; neo-Pentecostalism.