Abstract

KESSLER, Gabriel; VOMMARO, Gabriel  and  PALADINO, Martín. Reactionary Anti-populists in the Digital Public Space. Estud. sociol [online]. 2022, vol.40, n.120, pp.651-691.  Epub Mar 17, 2023. ISSN 2448-6442.  https://doi.org/10.24201/es.2022v40n120.2213.

Conservative influencers are emerging from the contemporary Latin American reactionary right and contributing to its reconstitution. We describe their profiles using a typology based on the identification of their organizational supports and the scope of their agenda.Although we find conservative (“cultural war” against “gender ideology”) and libertarian (anti-statism) agendas, both converge on anti-populism. We identify their intervention strategies in the digital public space and the type of followers. We combine a supply-side approach -disputes within the right and in the public sphere in general -and a demand-side approach- the mobilization of conservative followers. We use data from a quali-quantitative study on the off-line and on-line interventions of four influencers from four Latin American countries.

Keywords : right-wing movements; digital public sphere; conservative influencers; Latin America.

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