Abstract

GUTIERREZ, Emiliano  and  LARROSA, Juan M.C.. Triads and Online Relationship Structure in a Latin American Urban Setting. Estud. sociol [online]. 2023, vol.41, n.121, pp.189-225.  Epub June 09, 2023. ISSN 2448-6442.  https://doi.org/10.24201/es.2023v41n121.2146.

We investigated the microstructure of a set of online urban social networks made up of hundreds of Facebook pages throughout a year of sampling in an Argentine city. We explore the relationship between the census of triads obtained for each network and various structural variables. In this way, we associate microstructure with the macrostructure of the same in an online context. We find that transitive triads are more likely to be found in the most active and reciprocal networks or clusters. Likewise, the preeminence of transitivity emerges in assortative networks.

Keywords : triad census; network structure; Facebook; homophily; online behavior.