Abstract

CRUZ RODRIGUEZ, Ignacio Javier. Consumer inertia in low cost airlines in Mexico. Anál. econ. [online]. 2020, vol.35, n.88, pp.167-181.  Epub Nov 13, 2020. ISSN 2448-6655.

The main objective of this paper is to determine the existence of consumer inertia in Mexican aviation market, particularity in low cost carriers. I use a distributed lag model for each low- cost Mexican airline. The results suggest the existence of consumer inertia indicates low cost airlines passengers show loyalty. The main limitation is that I do not include another variable.

Keywords : Low cost carriers; consumer inertia; Mexico; air transport.

        · abstract in Spanish     · text in Spanish     · Spanish ( pdf )