Abstract

SOLIS-RADILLA, María Magdalena; HERNANDEZ-LOBATO, Lucio  and  VILLAGOMEZ-MENDEZ, Juan. Perceived value of the tourist destination in connection with the profile of the tourist in Acapulco, Guerrero-Mexico. Investig. adm. [online]. 2016, vol.45, n.118. ISSN 2448-7678.

Analyses the value perceived as a multidimensional construct that involves other dimensions that generate positive benefits of value in the tourist consumer and not only economic utility. The goal is to relate the profile of the national tourist during his experience in the tourist destination, with the perceived value of its attributes. The quantitative method uses the survey to tourists, with analysis factorial and ANOVA hypothesis contrasts. The results allow considering aspects related to the management and promotion of the tourist destination, from the segmentation of demand. One of the findings indicates that the personnel factor represents the most relevant dimension for tourists. Limitations of the study such as cross-section and the non-randomness of sample prevent the generalizability of the results.

Keywords : Tourism; Marketing; Tourist destination; Factorial analysis; ANOVA.