Abstract

RUIZ RAMIREZ, Víctor Alejandro. From visuality to tactility in design forms. Zincografía [online]. 2022, vol.6, n.11, pp.150-168.  Epub May 23, 2022. ISSN 2448-8437.  https://doi.org/10.32870/zcr.v6i11.123.

From a phenomenological point of view, the interval between what Walter Benjamin treated with the terms aura and trace is studied to explain the change in the regime of sensible experience through the reproducible quality of the work of art as a form of design. Starting from the consideration that the presence of the body determines human involvement as the conditioning factor of the production mode, it is possible to review two forms of design, where in one there is a greater presence of the body, which enhances the action of the aura, while in the another shows a lesser presence of the body, reason for the increase in the power to make the mark. Understanding that the means of production obeys the form of design in the work of art, if it is reproduced technologically or produced manually, two opposing values will emerge from the aesthetic experience, worship and exhibition, which establish the tension between the visual and the tactile.

Keywords : Technical reproducibility; body; visuality; tactility; trace; aura.