Abstract

CRUZ REYES, María Angélica. Investment in innovation as a driver of sustainable value generation in agri-food companies. Merc. negocios [online]. 2020, vol.21, n.42, pp.51-74.  Epub Oct 10, 2022. ISSN 2594-0163.  https://doi.org/10.32870/myn.v1i42.7395.

The aim of this paper is to determine If the investment in innovation of agro-food companies listed on the Mexican Stock Exchange is a driver for the generation of sustainable value. The strategies on the adoption of sustainability in companies of the agro-food industry were reviewed, given the consequences of climate change; Afterwards, consumer trends were examined as an element of contingency for innovation in these organizations, and finally, the structural equations were applied. Among the results obtained, it was found that companies do invest in innovation. With the identification of "investment in innovation" as a critical factor, evidence is provided that when designing long-term strategies for sustainable development, the organization can generate value from comprehensively.

Keywords : Generation of sustainable value; investment; innovation; resources; agro-food industry; L25; M14; Q01.