Abstract

MORALES DEL RIO, Cecilia  and  VIZCAINO, Antonio de Jesús. A bibliometric analysis of electronic Word-of-Mouth (eWOM) on the consumer decision-making process. Merc. negocios [online]. 2020, vol.21, n.42, pp.93-118.  Epub Oct 10, 2022. ISSN 2594-0163.  https://doi.org/10.32870/myn.v1i42.7559.

The main objective of this article is to establish the bibliometric relationships between the terms: eWOM + Consumer decision-making process, as well as its trends and main indicators and dimensions studied in the last decade. We mapped the development of the research area in terms of the frequency of publications and their citations, journals and geographical dispersion. It was found that the eWOM and consumer decision-making ratio has a growing trend until 2017 and little done before 2009.

Keywords : eWOM; decision-making process; bibliometric; word-of-mouth electronic; M30; M31; L81; L86.