Abstract

MAGGIO-RAMIREZ, Matías. The Stereotype of José Arnaldo Márquez. The 19th Century Publishing Market. Bibliographica [online]. 2023, vol.6, n.2, pp.187-212.  Epub Feb 23, 2024. ISSN 2594-178X.  https://doi.org/10.22201/iib.2594178xe.2023.2.295.

Based on the patents filed by José Arnaldo Márquez in New York and Barcelona for the invention of the printing stereotype, this article analyzes how the publishing market was represented in those licenses, particularly regarding the connections between workers in this industry and the reading public. The registration of the Machine for Making Matrices for Stereotype - Plates argued that its advantages included reduced printing costs, increased audience reach, and the end of worker strikes in the workshops because no knowledge was needed to operate the machinery. From the standpoint of the history of printed culture, this paper connects texts to printing technology and to the formation of new audiences to illustrate how a poet envisioned that he could change his life and those of his readers through the invention of this printing machine.

Keywords : José Arnaldo Márquez; stereotype; history of the printing press; editing; readers.