Objective:

To characterize the agro-industrial production chain of avocado in the micro region of Xalisco, Nayarit, based on the methodology of Integrated Productive Projects, which allows to achieving the competitiveness of avocado in the international market.

Methodology mixed design with a general model of the same status of multiple integration design, the purpose of this approach is to make a triangulation between quantitative and qualitative data; for qualitative research, participant observation and in-depth interviews are used; regarding qualitative research, an analysis of statistical information was carried out.

Results:

The context of the avocado production chain was presented through an analysis of the production, the value of avocado in Nayarit and particularly in the micro region of Xalisco, standing out as the municipality with the highest production in the state; the avocado production chain is characterized through the Integrated Productive Projects (PPI) methodology, outlining a mapping of the chain, specifying the actors involved in it, as well as the location.

Limitations:

the cooperation of the actors to carry out the interviews.

Conclusions:

It is proposed as a strategy to form a formal chain through the Avocado Cluster, since by themselves achieving competitiveness has not been possible at least at the levels they intend.