Resumen

FERNANDEZ PONCELA, Anna María. The Mother of Surveys on the War of 2012 Surveys. Rev. mex. opinión pública [online]. 2014, n.17, pp.111-133. ISSN 2448-4911.  https://doi.org/10.22201/fcpys.24484911e.2014.17.45405.

The objective of this work, The Mother of Polls about the War of 2012 Polls, is to present information and data, methodology, analysis, interpretation and especially reflection, about a survey of public opinion that measures the pulse to the perception and assessment of surveys. That is, it was designed, applied and worked on a survey that aims to and tries to describe the view around the controversy of pre-election polls in the presidential race in 2012 in Mexico, and infer some perceptions and ideas around the topic of polls, pre-election use and post-election, consideration of influence and credibility citizen.

Palabras llave : Pre-election polls; controversial; public opinion; Mexico; 2012.

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