Resumen

HERNANDEZ TORRES, Ervey Leonel. The Video Game Designer’s Role in the Promotion of Regional Culture. Zincografía [online]. 2017, vol.1, n.1, pp.40-51.  Epub 09-Oct-2020. ISSN 2448-8437.  https://doi.org/10.32870/zcr.v0i1.15.

This paper reflects on the role that a video game designer can have in the preservation of the native culture of Baja California by seeing themselves as an agent of cultural promotion and the videogame as a potential communicative object.

The reflection begins with assumptions of man’s ludic nature through a diverse range of theories, from Aristotle and Saint Thomas to Huizinga and Caillois. Next, it exemplifies the evolution of our play environments towards video games and the educational potential of these as figurative cultural objects. Finally, it outlines the proposal to generate a doctoral research project that uses video game design to intervene in a specific ethno-development dilemma in the Kumiai culture in Baja California.

The research described in this paper is being carried out as part of a doctoral project entitled: Videojuegos y Alteridad Cultural (Videogames and Cultural Alterity) in the Design and Information Visualization Graduate Program. The project is also part of the research by the Faculty Research Group “Design and Communication” in the U.A.B.C. (Autonomous University of Baja California), which has focused on the creation of proposals for the preservation of the regional culture through graphic design projects.

Palabras llave : video game design; advergame; Kumiai culture; cultural alterity.