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Estudios sociales. Revista de alimentación contemporánea y desarrollo regional
versión On-line ISSN 2395-9169
Resumen
RODRIGUEZ-LICEA, Gabriela; SANTIAGO-RODRIGUEZ, María del Rosario; PALMA-RAMIREZ, Karen Jaqueline y TAPIA-RODRIGUEZ, María Zamira. Role of the binomial woman-tourism in the face of Covid-19: An analysis of marketing and local development in the Region of the Volcanoes. Estud. soc. Rev. aliment. contemp. desarro. reg. [online]. 2023, vol.33, n.62, e231343. Epub 04-Mar-2024. ISSN 2395-9169. https://doi.org/10.24836/es.v33i62.1343.
Objective:
To identify the role that the woman-tourism pairing has played in marketing and local development during the health contingency.
Methodology:
This is qualitative research of an exploratory-descriptive nature in which the population under study was selected by voluntary non-probabilistic sampling and the comprehensive analysis is based on the principles of the LEADER Rural Development Initiative.
Results:
Evidence is provided that, in the Local Action Groups associated with rural tourism, the disaggregation of economic activities allowed the areas that operated in a pandemic to meet the needs of those that did not open, thus generating a multifunctional benefit; In addition, the linkage and publicprivate collaboration through multisectoral alliances established in the initiatives of the development projects, contributed to the maintenance of ecotourism services and local commerce, 38% of women participated in decision-making and in the offer of tourist services, agricultural and agro-industrial products, handicrafts and typical dishes.
Limitations:
Given the sanitary measures established by the Mexican Secretary of Health, it was not possible to include all the women who participate in tourist activities in the Volcanoes Region.
Conclusions:
The implemented scalability strategies have strengthened the socioeconomic fabric in the region and promoted local development.
Palabras llave : regional development; LEADER methodology; multifunctionality; multisectoral; social economy; solidarity economy.