Resumen

CAZZOLLI, Agustín; ECHAVARRIA, Corina  y  QUEVEDO, Cecilia. Communication strategies from Open Government devices in the province of Córdoba (Argentina). PAAKAT: rev. tecnol. soc. [online]. 2020, vol.10, n.19, e549.  Epub 27-Ene-2021. ISSN 2007-3607.  https://doi.org/10.32870/pk.a10n19.549.

The article addresses government communication strategies on transparency in Argentina. For this, it examines two Open Government portals in sub-national areas of the province of Córdoba implemented during the period 2016-2020. The argument states that these modern technological repertoires operate as devices that can be interpreted from two perspectives: on the one hand, as an intermediate zone between what in the field of political communication differs as government communication and political marketing; and, on the other, as a result of the state promotion of technologies and transparency portals per se rather than processes that expand digital democratization practices. Methodologically, the corpus is made up of the two Open Government portals launched in the period in question, political discourses and news in the local press about these initiatives. The article presents the first results within an exploratory analysis scheme that tests dimensions on the Open Government devices, within a critical problematization of the social and political processes in which these valued devices emerge.

Palabras llave : Government communication; transparency; democratization; political marketing.