Resumen

SUAREZ RIVERA, Manuel. Journalism under construction. The commercial strategies of the Gazeta de México. 1784-1785. Relac. Estud. hist. soc. [online]. 2015, vol.36, n.143, pp.207-231. ISSN 2448-7554.

The objective of this article is to demonstrate how Manuel Antonio Valdés' Gazeta de México became the first self-sustaining newspaper in the history of Mexico. This, thanks to a series of commercial strategies that included subscriptions, classified ads, and publicity in books edited at the same printing company where the Gazeta was printed. Also, it identifies elements that justify considering this newspaper as a key part of the transition from artisanal to modern journalism.

Palabras llave : New Spain; history of journalism; Mexico; Gazeta de México; Manuel Antonio Valdés.