Resumen

COROMOTO MORILLO MORENO, Marysela. Analysis of the Tourism Receptive Venezuelan. Contad. Adm [online]. 2007, n.222, pp.115-135. ISSN 0186-1042.

Product of multiple benefits that reports the tourist activity, the same one sector is considered of important in the national economic development. In Venezuela the tourist activity has not been developed up to now fully, partly product of the intense oil activity, on the contrary it has continued being an eminently issuing country of international tourism. As a space for the reflection, this work has for object the analysis of the sector tourist receptive Venezuelan and the necessity of the reactivación of the same one as generating activity of foreign currencies and distribution of wealth, starting from quality and innovation like competitive strategy. You concludes that Venezuela bolsters its tourist activity in comparative advantages, and it urges the development and maintenance of the competitiveness.

Palabras llave : Venezuela; tourist activity; receptive tourism and issuing tourism.