Resumen

FLORES ROMERO, Martha Beatriz; GUERRERO DAVALOS, Cuauhtémoc  y  GONZALEZ SANTOYO, Federico. Location of companies using fuzzy logic: Strategy for positioning. Contad. Adm [online]. 2020, vol.65, n.2, 00007.  Epub 09-Dic-2020. ISSN 0186-1042.  https://doi.org/10.22201/fca.24488410e.2019.1924.

This research consists of determining the optimal location in the certainty and uncertainty (diffuse environment) of a company dedicated to the production of avocado derivatives in the State of Michoacán taking into account objective and subjective factors. For this, the methodology proposed by Brown and Gibsosn (1972) - (B and G) will be used, it is presented in classical theory, and the analysis is done in an uncertainty environment using fuzzy logic, this approach has not been reported in the specialized literature for the treatment of the reference methodology. To obtain information (data) a panel of 5 experts is incorporated into the methodology of (B and G). The results obtained using fuzzy logic are efficient and effective, obtaining the optimum location in the community of San Juan Nuevo Parangaricutiro. From the above it is necessary that the application of (ByG) using NBT in the study of location of companies, provides information not provided of origin that is very valuable to strengthen the decision making and design and implementation of strategic business development plans.

Palabras llave : C69; C83; L1; Localization; Optimal; Basic localizational factor; Company; Competitiveness; Fuzzy logic.

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