Resumen

VILLEGAS, Érika Areli. La redefinición editorial de los medios de comunicación mexicanos después de 2000. El caso de la cobertura de la Marcha Zapatista. Comun. soc [online]. 2006, n.5, pp.35-57. ISSN 0188-252X.

With the federal elections of 2000 and the consequent defeat of the PRI, it is assumed the end of a long process of democratization; and a process of the actors’ redefinition begins involved in the public scene, to this, do not escape the media.

In this new scenario and inside the theory normative of the press, (the politic-economic theory of the press and the theory of the agenda-setting and agenda-building), we observe the behaviour of the press, specifically of the newspapers, through the comparison of the journalistic speech of three newspapers of national circulation.

Palabras llave : press; policy; content analysis; written press; journalistic speeches; democracy; mass media.