Resumen

BONILLA VELEZ, Jorge Iván. Revisiting the study of audiences in Colombia. Comun. soc [online]. 2011, n.16, pp.75-103. ISSN 0188-252X.

This contribution reviews the continuities, shifts and ruptures in the research agenda of reception analysis in Colombia in the last five decades. The argument is made that in the study of audiences researchers are increasingly interested in the pedagogical -as opposed to the political-, dimension of media reception. Attention to young publics has also replaced the previously dominant focus on popular ones.

Palabras llave : Reception; audiences; cultural consumption; communication studies.