Resumen

AHUACTZIN MARTINEZ, Carlos Enrique  y  MEYER RODRIGUEZ, José Antonio. Electoral television advertising and persuasion in Puebla 2010. An approach from Critical Discourse Analysis. Comun. soc [online]. 2017, n.29, pp.41-68. ISSN 0188-252X.

This paper proposes the analysis of discursive genres in political communication, with emphasis on electoral spots. The corpus considered the spots of the election for governor of the state of Puebla, Mexico, in 2010. The findings reveal the discursive, standardized configuration of the spots under the principles of credibility and political legitimacy of representative democracy.

Palabras llave : Discursive genres; spots; elections; style and democracy.