Resumen

CORDOBA HERNANDEZ, Ana María. Slacktivism as a mobilization resource in social networks: The #BringBackOurGirls case. Comun. soc [online]. 2017, n.30, pp.239-263. ISSN 0188-252X.

This paper studies the #BringBackOurGirls campaign development on Twitter, during 2014, through the use of six social networks measurement APIs. Its main objective is to approach the advantages that Slacktivism represents as a social mobilization phenomenon on the Internet, from the assumptions of the Resource Mobilization Theory (RMT) and its effectiveness in impacting the global political agenda.

Palabras llave : Slacktivism; Resource Mobilization Theory; #BringBackOurGirls; Twitter; Transnational Activism.