Resumen

ATILANO MORALES, Julián. Cracks in the echo chamber in three electoral processes. Comun. soc [online]. 2019, vol.16, e7259.  Epub 22-Mayo-2019. ISSN 0188-252X.  https://doi.org/10.32870/cys.v2019i0.7259.

Based on three case studies, within the framework of the 2015 Mexican electoral process, it will be observed how sociodigital interaction makes possible a change in electoral preferences based on two mechanisms: Primary Groups and Weak Ties. The objective of this research is to show the fissures of the echo chambers in contrast to the hegemonic vision that indicates that these chambers are hermetic.

Palabras llave : Echo chamber; Sociodigital interaction; Weak Ties; Primary Groups; Electoral Process.