Resumen

LEMUS POOL, María Consuelo. Communicative ecology of the #YoPrefieroElLago movement: an approach from private, independent, and alternative media. Comun. soc [online]. 2022, vol.19, e8188.  Epub 03-Oct-2022. ISSN 0188-252X.  https://doi.org/10.32870/cys.v2022.8188.

The purpose of this paper is to describe the characteristics of the content generated by private, independent, and alternative media around the controversy over the construction of Mexico City’s new airport in 2018, to identify the communicative ecology of #YoPrefieroElLago movement. This work was developed under a quantitative exploratory descriptive methodology. A content analysis was performed over 905 publications on web pages and 8 402 tweets. The results showed that the third sector takes part of the connecting actions of the movement.

Palabras llave : Third sector; media; digital activism; media ecology.

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