Resumen

CAMACHO QUIROZ, Nadiezhda Palestina. Guided by superpowers: Building role models out of geek culture. Comun. soc [online]. 2023, vol.20, e8416.  Epub 17-Abr-2023. ISSN 0188-252X.  https://doi.org/10.32870/cys.v2023.8416.

This paper addresses geek culture in Mexico and looks at how fandoms are integrated, as well as the processes through which role models are shaped out of the fantastic narratives at their center. Using ethnographic methods, it was observed that geek culture consists of fandoms grouped together around a variety of different fantastic narratives (comics, anime, videogames), and these, in turn, inspire specific behavioral models, according to their stage of life and specific needs at that time.

Palabras llave : Geek culture; fandoms; behavioral models; fantastic narratives.

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