Resumen

BRAVO SILVA, José Luis  y  GARCIA AGUAS, Carlos Alberto. Corporate governance as a strategic factor for competitive intelligence development in the tourism industry: The case of Puerto Vallarta, Jalisco, México. Acta univ [online]. 2020, vol.30, e2530.  Epub 26-Mar-2021. ISSN 2007-9621.  https://doi.org/10.15174/au.2020.2530.

Defined as the mechanism that companies own to manage the use of business analysis resources so as to distinguish and analyze competitive information, corporate governance is a relevant factor for the deployment of the intelligence function. The purpose of this paper is to study the relationship that exists between corporate governance and competitive intelligence in tourism services companies in an important tourist area of Mexico. This is a descriptive and correlational study, with a quantitative approach including the review of scientific literature, the critical analysis of data, the processing and systematization of these data, and the verification of the hypothesis proposed by Spearman's rho correlation coefficient. The results indicate that the process of competitive intelligence in these companies is positively influenced by corporate governance, with a positive linear relationship between both variables.

Palabras llave : Corporate governance; competitive intelligence; tourism.

        · resumen en Español     · texto en Inglés     · Inglés ( pdf )