Resumen

TORRE, Renée de la  y  GUTIERREZ ZUNIGA, Cristina. La lógica del mercado y la lógica de la creencia en la creación de mercancías simbólicas. Desacatos [online]. 2005, n.18, pp.53-70. ISSN 2448-5144.

This paper describes and analyzes situations in which practices that traditionally had a religious meaning acquire an increasingly mercantilized sense and in which those practices that used to be considered as secular or profane generate a new sense of sacredness and transcendence. From the analysis of these situations the authors offer a reflection on the agents, scenarios, symbols and rituals used by contemporary individuals to experience innovative ways to establish a relationship with the sacred within the variety of religiousness a la carte.

Palabras llave : mercantilization of religiousness; sacralization of merchandises; religiousness a la carte; religiousness of modernity; Mexico.