Resumen

PAGE-PLIEGO, Jaime Tomás. Soft Drinks and Diabetes among the Maya of Tenejapa, San Cristóbal de Las Casas, and Chamula, Chiapas. LiminaR [online]. 2013, vol.11, n.1, pp.118-133. ISSN 2007-8900.

This paper deals with various factors associated with the importance attached to consumption of soft drinks, specifically Coca-Cola among the Maya living in the municipalities ofTenejapa, Chamula and San Cristobal de Las Casas, Chiapas as cause and exacerbation of obesity and diabetes. The field data show a clear link between a significant number of diabetic sand their relatives with no previous history of diabetes, linked to heavy soda consumption before the onset of symptoms. The work in addition to reviewing the representations that the Maya before us are building around this problem, shows details of different order that facilitate thepromotion and sale of soda in the region.

Palabras llave : soft drink industries; diabetes; social representations.