Resumen

CORRAL VERDUGO, Víctor; FRIAS ARMENTA, Martha  y  GONZALEZ LOMELI, Daniel. Percepción de riesgos, conducta proambiental y variables demográficas en una comunidad de Sonora, México. Región y sociedad [online]. 2003, vol.15, n.26, pp.49-72. ISSN 2448-4849.

Responses of 200 northern Mexicans to a questionnaire investigating the perceived risk from 84 situations were studied. These included potential natural hazards, use of technologies, criminal behaviors and personal risky actions. Participants determined how much danger every situation represented for the physical environment (environmental risk), for their society (social risk), and for themselves (personal risk). In addition, pro-environmental behaviors were selfreported by each participant, and their demographic information was recorded. Results from three multiple regression models revealed that perception of environmental risk seemed to result in environmentally protective behaviors, but perceptions of social and personal risks did not. In the three cases, older people and individuals of lower income perceived a higher environmental, social and personal risks. These results are discussed in terms of possible preventive and remedial strategies for coping with these types of risk.

Palabras llave : Perception of risk; pro-environmental behavior; demographics; Mexico.