Resumen

PALAZUELOS ROJO, Isaac de Jesús. The Use of Social Media in Malnacidos’ Social Protests in Hermosillo Sonora, 2013. Región y sociedad [online]. 2019, vol.31, e1226. ISSN 2448-4849.  https://doi.org/10.22198/rys2019/31/1226.

This paper aims to reflect on contemporary social protest and its correlation with digital social networks. This work presents a particular case of study based on the review of several social protests in Hermosillo, Sonora (México), known as Malnacidos (odious). Methodologically, the paper sets out a digital ethnographic approach through Facebook and YoutTube’s audiovisual files research. Investigation’s outcomes revealed that networks digital interactions encouraged the emergence of a collective person, which opposed State’s tax package in 2013. It was also shown that this social movement was characterized by distinguishable typing. These typing gave place to talks between citizens and executive and legislative branch representatives. Conclusions lead to think that also certain political players participated in vindictive actions. This finding displays this study’s limitation on not focusing on other dimension but citizenship.

Palabras llave : social subjects; social movements, social protest; online social networking; sociodigital networking; cyberactivism; Malnacidos.