Resumen

GARCIA-ALONSO, Oscar et al. Financial feasibility by real options for the Anthurium (Anthurium andreanum Lindem Ex Andre) production in Cuitláhuac, Veracruz. Rev. Mex. Cienc. Agríc [online]. 2014, vol.5, n.spe8, pp.1467-1475. ISSN 2007-0934.

This work was developed by the concerns of a group of women in the Cuitláhuac municipality, Veracruz. The Postgraduate College of Agricultural Sciences, and its students must generate and disseminate knowledge for the benefit of society, therefore this work is carried out in order to assess the financial feasibility of the production project entitled Anthurium (Anthurium andreanum Lindem) production in the Cuitláhuac municipality of Veracruz. In order to evaluate the investment project for the anthurium production in the municipality in 2011, through the integration of traditional techniques for project evaluation and a real options approach. A NPV (net present value) of $ 132 986, a benefit-cost ratio (B/C) of 1.07, net benefit-investment ratio (N/K) of 1.274 and internal rate of return (IRR) of 17% were obtained, which supports the project feasibility. When evaluated with the real options technique under scenarios of expansion, contraction, abandonment and strategic option, the following values were obtained: $169 209.26; $147 894.73; $145 798.53; $184 038.33; respectively for each of the scenarios, therefore it is determined that the most important scenarios are the strategic and expansion options.

Palabras llave : Anthurium andreanum; profitability; projects; real options.

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