Resumen

ESPINOSA-RODRIGUEZ, Mariana et al. The market for cape gooseberry in Mexico. Rev. Mex. Cienc. Agríc [online]. 2020, vol.11, n.8, pp.1789-1802.  Epub 13-Dic-2021. ISSN 2007-0934.  https://doi.org/10.29312/remexca.v11i8.2228.

The cape gooseberry (Physalis peruviana L.) is a crop adaptable to adverse climates and prolonged production of fruits with high economic potential. In Mexico, cape gooseberry is not yet cultivated for commercial purposes, due to ignorance of its consumption and profitability. The objective was to analyze the profitability of the cultivation of cape gooseberry in greenhouse and hydroponics and its consumption in Mexico City, to know its commercial potential. Cape gooseberry plants were grown in a greenhouse measuring 10 x 30 m, the inputs and activities of the production and harvesting process were recorded in an Excel spreadsheet (2010), quantified and extrapolated to 1 ha. The production costs and the profitability of the crop were determined based on the internal rate of return (IRR), the net present value (NPV) and the benefit/cost ratio (B/C). The breakeven point in sales was estimated with the total costs and the initial investment. Demand was estimated based on information from 150 surveys conducted in the named markets. El 100 and Medellin, in Mexico City. Tasting tests were carried out on the respondents, considering the taste, smell and color of commercially ripe fruits. The estimated yield was 52.65 Mg ha-1 of fresh fruit with calyx, with an investment of $3 664 551 at a sale price of 30.00 $ kg-1, with NPV of $633 071, IRR of 17.24%, and B/C ratio of 1.1. The demand was determined by the price of the fruit, the income and the level of studies of the respondents. Most of that surveyed showed willingness to buy this fruit and recommended its consumption.

Palabras llave : demand; cape gooseberry; production costs; supply.