Resumen

AVILA-MELENDEZ, Lilia-Rosa  y  CORTES-MONTALVO, Jorge-Abelardo. Comunic@te your social community service: an experience in the implementation of an educational proposal. Rev. iberoam. educ. super [online]. 2016, vol.7, n.20, pp.60-77. ISSN 2007-2872.

An experience of implementing a communicative proposal at the Universidad Autonoma de Chihuahua, is described based on a Participatory Action Research. The intervention strategy involves building products for audiovisual dissemination that show evidence of the practice of Social Service for students with an innovative format of the final report; this alternative promotes communicative competence. Training university students from this perspective, from the practice, guides the supply of programs and projects whereby students develop multiple skills aimed at realizing a reflection of the experience, allowing students to be sensitive to the needs of their social environment.

Palabras llave : social service; multimedia; video; communication skills; digital portfolio; Mexico.