Resumen

SANDOVAL DAMIAN, Juan Manuel; SERRALDE COLOAPA, José Leonardo  y  ACOSTA GONZAGA, Elizabeth. Food Delivery Apps in CDMX: Sales Strategy to Survive the Pandemic. RIDE. Rev. Iberoam. Investig. Desarro. Educ [online]. 2021, vol.12, n.23, e060.  Epub 25-Jul-2022. ISSN 2007-7467.  https://doi.org/10.23913/ride.v12i23.1104.

The restaurant industry is one of the most productive and representative sectors of tourist activity in Mexico. Due to the closure of establishments due to the COVID-19 pandemic, it has been necessary to resort to the use of food delivery apps, which enable communication between restaurants and their customers to deliver prepared food at home. To describe the use of these applications by restaurants, a descriptive qualitative research was carried out that included an interview with a group of restaurant MSMEs from two municipalities of Mexico City. The results show that total sales decreased from 20 % to 90 % after the mandatory closure of stores. It was also found that 71 % of the restaurants were at risk of permanent closure. However, due to the use of food delivery apps, restaurants managed to obtain increases in their sales of 20 % to 50 %, which indicates that these apps helped businesses to continue operating and survive the pandemic caused by the 2019 coronavirus.

Palabras llave : COVID-19; food delivery apps; SMES; pandemic; restaurants.