Resumen

ALBARRACIN ZAMBRANO, Luis Orlando; LOZADA CALLE, Juan Carlos; MARIN VILELA, Cinthya Melany  y  MARTINEZ MATUTE, Jennifer Pamela. Website to optimize digital marketing in the Therapeutic Spa company "La Salud" in La Maná canton. Dilemas contemp. educ. política valores [online]. 2021, vol.8, n.3, 00026.  Epub 11-Jun-2021. ISSN 2007-7890.  https://doi.org/10.46377/dilemas.v8i3.2647.

This research is based on the need to implement a digital strategy to improve the promotion of the Therapeutic Spa "La Salud" in the canton of La Maná, which does not have proper digital marketing advertising. This generated that the company is unknown in the globalized world of information, focusing research on the development of a website to optimize the company's digital marketing, through the use of methods and techniques that allowed the necessary studies of the processes of the company, the theoretical conceptualization and its problems, determining the necessary requirements for the proposed solution.

Palabras llave : website; digital marketing; company.