Resumen

ABUNDIS LUNA, Francisco; PENAGOS VAZQUEZ, Diana Paola  y  ESPINOSA GRANADOS, Alejandro. Electoral Polls in Mexico: the Challenges of the Future. Rev. mex. opinión pública [online]. 2014, n.16, pp.13-29.  Epub 13-Sep-2019. ISSN 2448-4911.  https://doi.org/10.1016/s1870-7300(14)72325-7.

The elections held on July 1 2012 are of particular importance because pre-election polls broadcast reached a scale hitherto unknown. In this process, the pollster guild was in the middle of a dispute involving the manipulation of information to favor one candidate. The raised discussion spaces have been instrumental in the political and social analysis of the production, control and dissemination of electoral information. If well this experience requires a new assessment of the methodologies used in measuring voting behavior, it is also true that it is necessary to define the responsibilities of each and every one of the actors involved in the electoral process. Likewise, Mexican electoral institutions must to be at the global forefront to satisfy the demands of a more informed and critical society. This type of integration is the path to strengthen democracy in Mexico.

Palabras llave : Elections; electoral information; social and political responsibilities; pollster guild; media.