Resumen

SIERRA RODRIGUEZ, Javier. Caught by Our Predispositions to Televised Election Debates. Rev. mex. opinión pública [online]. 2015, n.18, pp.29-50. ISSN 2448-4911.  https://doi.org/10.1016/s1870-7300(15)71359-1.

The effects on the vote of the televised election debates have been associated with the opinion about the candidate who is considered as the winner; therefore, were studied the importance of individual political preferences and the information offered in the media about the winner as well as elements which are affecting the view that in the end voters have.

The use of statistical methods and the binary logistic regression have allowed us to do analysis of these factors and prove that the previous voter preferences, and specifically voting intention and the predilection about a candidate, who is participating in the debate, are factors that seem to predetermine the review tackles the winner. It is also noted that the information emanating from the media to point out one winner of the debate apparently is not an influence to the voters, but a crowd of citizens change their perception on the winner from ambiguous positions, in the following days due to the exposure to political information to the candidate who fits their previous preferences.

Palabras llave : Debate; electoral campaign; preferences; media; tv.