Resumen

GOMEZ VILCHIS, Ricardo R.. Media, Knowledge and Understanding of Public Opinion on Political Affairs. The Mexican Case. Rev. mex. opinión pública [online]. 2018, n.24, pp.53-69. ISSN 2448-4911.  https://doi.org/10.22201/fcpys.24484911e.2018.24.61516.

What relevance do the media have in strengthening the knowledge and understanding of political issues in public opinion? This paper is one of the first studies to examine the determinants of both knowledge and understanding in political affairs, for the Mexican case. The research uses a survey conducted in Mexico by the Latin American Public Opinion Project (LAPOP) in 2014, through the management of Ordinary Least Squares (OLS) models. Based on McCombs’s classic proposal on the “need for information-orientation” of public opinion, this work shows as a main finding that the media strengthen both knowledge and understanding of public opinion about political events, which It indicates that the media not only inform but “form” opinion among the citizens.

Palabras llave : Knowledge; understanding; information; mass media; public opinion; Mexico.

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