Resumen

HERNANDEZ MORALES, Blanca Fátima del Rosario  y  DURAN PADILLA, José Arturo. Post-truth: Towards a Methodology for the Analysis of Political Actors’ Exposure on Social Media. Rev. mex. opinión pública [online]. 2022, n.33, pp.33-52.  Epub 31-Oct-2022. ISSN 2448-4911.  https://doi.org/10.22201/fcpys.24484911e.2022.33.82195.

The emergence of social networks as political media has renewed the interest not just in analyzing the integration of narratives into public opinion but also in designing methodological tools to assess their dissemination. This leads to an examination of information within contemporary communicative rationality, in the context of the post-truth perspective and on par with framing theory. The purpose of this paper is to offer an auxiliary methodology for the explanation of efficient conditions in political communication in terms of replicability and persistence.

Using the conceptual guideline of Goffman and Casero, the main purpose of the article is to assess the exposure of political actors in the logic of social networks. Therefore, the design of a framing index aimed at measuring relevant trends following the dimensions of self-referentiality and media visibility is presented. The findings are arranged as follows: on the one hand, as an explanatory sense of the link between the efficient conditions of political communication and the derivation of the dimensions of the designed instrument; on the other, the identification of the methodological obstacles concomitant to the search for data in emerging media.

Palabras llave : Post-truth; public opinion; social networks; framing; self-referentiality; media visibility.