Resumen

MENDEZ SAENZ, Alma Berenice; RODRIGUEZ GARCIA, Martha del Pilar  y  CORTEZ ALEJANDRO, Klender Aimer. Determining Factors of Corporate Social Responsibility (CSR).Case applied to Mexico and Brazil. Anál. econ. [online]. 2019, vol.34, n.86, pp.197-217. ISSN 2448-6655.

The main objective of this research is to analyze whether size, financial performance and risk have an effect on CSR practices. The study period was from 2012 to 2016, we use as sample the companies of the market indexes of the Mexican Stock Exchange and the Stock Exchange of Sao Paulo. The estimation methods used is the Probit model average population. The results show that larger companies with greater financial performance and more leverage are more socially responsible in Mexico, however, in Brasil no relationship was found between the financial performance and the leverage with CSR.

Palabras llave : CSR; financial performance; size; risk.

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