Resumen

DOMINGUEZ VELA, Verinha Margarita  y  ROGEL VILLALBA, Erika Anastacia. Design, a social responsibility in the proper use of ethnic designs. Zincografía [online]. 2019, vol.3, n.5, pp.20-34.  Epub 18-Sep-2020. ISSN 2448-8437.  https://doi.org/10.32870/zcr.v0i5.63.

This text raises a problem about the role of designers and brands that base their design products on the iconography of ethnic groups, applied without giving them due recognition of authorship. The aim is to emphasize the responsibility that must be maintained between design and culture. As well as, the ethics of the designer when considering the works of these groups from a sociocultural perspective. Since, in a substantial way, these are the designs that are found without legal protection at a national and international level. The research aims to propose a decalogue for designers through a qualitative research. This work is oriented towards ethical reflection, responsibility, principles and fundamental values in the training of design students.

Palabras llave : culture; design; ethics; ethnicity; social responsibility.