Resumen

SANZ ABBUD, María del Mar. Retrospective insight at the social nature of graphic design in civil society organizations in Mexico. Zincografía [online]. 2019, vol.3, n.6, pp.19-39.  Epub 18-Sep-2020. ISSN 2448-8437.  https://doi.org/10.32870/zcr.v0i6.50.

This article is derived from the doctoral research carried out on a historical journey of graphic design and its interrelation with Civil Society Organizations (osc) in Mexico. This reflection, of a longitudinal nature, aims to show the role of design in social and civil environments. The questions that motivated this approach were to know about what and how has been the role of graphic design in the osc Throughout history, it is possible to account for the various conceptions of design. One of these notions is that understood through the gaze on the relationship of the design and the osc. For this purpose, different temporalities were reviewed, ranging from the period of the Viceroyalty of New Spain to the first decade of the twenty-first century. The purpose of this revision is also to understand the syntax and practice of the image of codes and visual language in the social and civil environment.

Palabras llave : graphic design; longitudinal study; interrelation; osc; social character.