Resumen

RODRIGUEZ GUTIERREZ, Susana; TREJO ALBA, Carolina  y  HERNANDEZ TORRES, Ervey Leonel. Prospective analysis of graphic design in Mexico. Zincografía [online]. 2020, vol.4, n.8, pp.109-120.  Epub 01-Sep-2020. ISSN 2448-8437.  https://doi.org/10.32870/zcr.v0i8.78.

The objective of this research is the analysis of the origin and current state of graphic design in Mexico. For this reason, scientific and technological advances related to this discipline are presented. In particular, horizons associated with branches such as software engineering and neuroscience are explored. By virtue of this, the prospective nature of the study can be understood. At this point, it should be noted that this is a documentary investigation. Therefore, a study is made of those multidisciplinary areas in which the designer can focus: the design of user experiences from software engineering or sustainable project management. The designer is considered to require closer ties to scientific disclosure. On the other hand, a limitation is the absence of reports regarding the skills and new specialties of the graphic designer in Mexico. This research is an opportunity to discuss traditional design tasks and new ones, given by the intensive use of technology and collaborative work models.

Palabras llave : Prospective study; graphic design; experience design; neuroscience; interdisciplinarity; sustainability.