Resumen

CRUZ GONELLA, Juan. Professional presentation as a category within graphic design. Zincografía [online]. 2021, vol.5, n.10, pp.50-65.  Epub 24-Ene-2022. ISSN 2448-8437.  https://doi.org/10.32870/zcr.v5i10.83.

Beyond its daily life, the presentation is a reviled activity. Its production is usually contingent in the field of communication and is usually left in the hands of graphic designers. Despite having published a large number of works that mention it, it does not come to be considered disciplinary. The objective of this work is to find what are the aspects of the presentation, in this case circumscribed to the professional, that allow it to be considered as a new category within the field of graphic design. Through the analysis of the published material, four common aspects between both activities are detected that allow establishing intersections: the rhetorical / persuasive element, the audiovisual, the present interfaces and the performativity.

Palabras llave : Presentation; Graphic design; rhetoric; audiovisual; Interface; performance.

        · resumen en Español     · texto en Español     · Español ( pdf )