Resumen

JUAREZ MORALES, Karina. The digital meme as a political tool in Mexico. Cuicuilco. Rev. cienc. antropol. [online]. 2022, vol.29, n.85, pp.215-238.  Epub 05-Jun-2023. ISSN 2448-8488.

It is well known, memes are understood as a playful pattern found in digital contexts, humorous contents that only offer us entertainment that do not have any other objective beyond it. This work is based on the research I conducted from 2018 to 2020, the examples presented belong to the political context that was lived in Mexico at that time. The objective is to contribute to the existing discussion on the subject in different disciplines about the manipulation of public opinion through formats that are popularized in digital areas.

Palabras llave : memes; politics; digital discourse; anthropology; social networks.